Tags: tyson | smart | oven | startup | meat | market

Tyson Invests in Smart-Oven Startup in Move Beyond Meat Market

Tyson Invests in Smart-Oven Startup in Move Beyond Meat Market
© Alf Ribeiro | Dreamstime.com

Tuesday, 06 February 2018 11:08 AM

Tyson Foods, the country's largest meat processor, has invested in Tovala, a startup company that makes internet-connected steam ovens for ready-to-cook meals as it expands beyond its traditional markets.

Tyson Ventures, its $150 million venture capital arm, joined other investors in the deal raising funds for Chicago-based Tovala, which uses bar-code technology in meal preparation. Tovala will use the money for marketing, product investment and expansion.

David Rabie, Tovala co-founder and chief executive officer, said the ovens will make it easier for people to eat at home by controlling the experience including the hardware, software and food without sacrificing convenience, health or taste.

Tovala provides a steam oven and delivers ready-to-cook meals, and the customer scans a bar code with a smart phone to cook the meal.

Last month, Tyson said it invested in Memphis Meats, a startup that grows meat from animal cells. Late last year Tyson increased its stake from 5 percent in plant-based protein producer Beyond Meat, but did not say by how much.

The financial terms of the Tovala deal were not disclosed.

"We're a protein company now and with that comes a whole host of new spaces to look at and opportunities to consider, if you think about that in the framing for what we're going to ultimately focus on," Justin Whitmore, Tyson's executive vice president of corporate strategy and chief sustainability officer, told Reuters.

Whitmore said the deals with the alternative protein startups does not mean Tyson is moving from its traditional meat roots.

"Growth in protein implies there could be new alternatives emerging and that's where you see some of our investments in the cultured and veg-based meat spaces and our protein space as well," said Whitmore. 

© 2018 Thomson/Reuters. All rights reserved.

   
1Like our page
2Share
Companies
Tyson Ventures, its $150 million venture capital arm, joined other investors in the deal raising funds for Chicago-based Tovala, which uses bar-code technology in meal preparation. Tovala will use the money for marketing, product investment and expansion.
tyson, smart, oven, startup, meat, market
284
2018-08-06
Tuesday, 06 February 2018 11:08 AM
Newsmax Media, Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
MONEYNEWS.COM
© Newsmax Media, Inc.
All Rights Reserved