Tags: snapchat | snap | advertising | job cuts

Snapchat's Parent Cuts 100 Staffers, Mostly in Advertising Group

Snapchat's Parent Cuts 100 Staffers, Mostly in Advertising Group
(Amoklv | Dreamstime)

Thursday, 29 March 2018 06:09 PM

Snap, the parent company of Snapchat, is handing out the pink slips again: It's laying off about 100 employees, with the sales staff bearing the brunt of the cuts.

Snap confirmed the layoffs, first reported by Bloomberg. It's the social media and messaging company's latest cutbacks. It let go 120 personnel in its engineering group earlier this month, laid off 22 staffers from its content team and other divisions in January.

The workforce reductions come after two years of rapid growth, and are the result of a review Snap conducted at the end of last year. Snap had 3,069 employees as of the end of 2017; a spokesman declined to provide a current headcount.

"These changes reflect our view that tighter integration and closer collaboration between our teams is a critical component of sustainably growing our business," Imran Khan, Snap's chief strategy officer, said in a statement. "While this process has required us to make some really tough decisions, we believe that rigorously ensuring our team structure always aligns with our goals will make us stronger."

In late 2017, "we asked senior leaders across Snap to look closely at their teams to ensure they had the right resources and organizations to support their missions," Khan said. "As a result, new structures have been put in place for content, engineering, sales and many other parts of Snap."

© 2019 Thomson/Reuters. All rights reserved.

   
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Snap, the parent company of Snapchat, is handing out the pink slips again: It's laying off about 100 employees, with the sales staff bearing the brunt of the cuts.
snapchat, snap, advertising, job cuts
226
2018-09-29
Thursday, 29 March 2018 06:09 PM
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