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Paying for Netflix But Not Watching? Company Wants You to Cancel

Paying for Netflix But Not Watching? Company Wants You to Cancel
(Juan Moyano/Dreamstime)

Thursday, 21 May 2020 01:23 PM

A time-honored tradition at subscription services -- hoping lapsed customers don’t realize they’re still paying every month -- is going away at Netflix Inc.

The company said on Thursday that it will check if inactive members want to keep the service -- and automatically cancel their subscriptions if they don’t respond.

“We’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership,” Eddy Wu, who oversees product innovation, said in a blog post. “We’ll do the same for anyone who has stopped watching for more than two years. Members will start seeing these emails or in-app notifications this week.”

Losing the customers shouldn’t be a big hit for Netflix (NFLX). Inactive accounts make up less than half of 1% of its subscriber base, or a few hundred thousand, Wu said.

That means the move could provide some relatively pain-free goodwill for Netflix -- and some anxiety for all the subscription services out there that are trying to lie low.

© Copyright 2020 Bloomberg News. All rights reserved.


   
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A time-honored tradition at subscription services -- hoping lapsed customers don’t realize they’re still paying every month -- is going away at Netflix Inc.
netflix, not, watching, cancel
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2020-23-21
Thursday, 21 May 2020 01:23 PM
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