Tags: Mattel | Thomas the Tank Engine

Mattel Buying Thomas the Tank Engine's Parent

Monday, 24 Oct 2011 09:17 AM

Mattel Inc. says it has agreed to buy the company behind Thomas the Tank Engine and Bob the Builder for $680 million in cash.

Mattel, which owns Barbie, Hot Wheels and Fisher Price toys, is buying Hit Entertainment from a consortium led by private equity firm Apax Partners.

Mattel already markets many Thomas & Friends die-cast and plastic toys under a license that extends until 2014. Global sales of those toys are more than $150 million.

The acquisition will allow it to take over the wood license as well, when the license expires at the end of 2012. Sales of wood-based toys have been about the same as the die-cast and plastic business.

The deal is expected to close in 2012.

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Mattel Inc. says it has agreed to buy the company behind Thomas the Tank Engine and Bob the Builder for $680 million in cash.Mattel, which owns Barbie, Hot Wheels and Fisher Price toys, is buying Hit Entertainment from a consortium led by private equity firm Apax...
Mattel,Thomas the Tank Engine
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2011-17-24
Monday, 24 Oct 2011 09:17 AM
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