Juicero Inc., the vegetable and fruit juice startup that raised more than $100 million from investors, said it will suspend sales, offer refunds to customers and find a buyer for the company.
The decision to effectively shut down its business comes four months after a Bloomberg News report that the company’s juice packets could be squeezed by hand and didn’t require Juicero’s machine, which cost $400. The machine had previously sold for $700, before the price cut.
Juicero announced the decision in a statement Friday posted on its website. “It became clear that creating an effective manufacturing and distribution system for a nationwide customer base requires infrastructure that we cannot achieve on our own as a standalone business,” the San Francisco-based company said.
Fortune earlier reported Juicero’s decision to cease operations.
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