Tags: google | social-ad | start-up | wildfire

Google Acquires Social Ad Start-up Wildfire

Tuesday, 31 July 2012 03:36 PM

Google Inc said on Tuesday it acquired marketing start-up Wildfire to help the world's largest Internet search company expand further into social media.

Google paid about $250 million for the business, according to a person familiar with the deal. The source is not authorized to speak publicly about the transaction and requested anonymity.

Wildfire provides software that links to Facebook Inc , Twitter, LinkedIn Corp and other social networks, allowing customers to manage their online brand and presence. Wildfire's clients include Sony Corp and Amazon.com Inc.

The deal is the latest in a string of social media acquisitions by Internet and enterprise software companies.

Salesforce.com Inc snapped up Buddy Media in June for almost $700 million, and Oracle Corp has acquired several social media businesses this year, including Involver, Vitrue and Collective Intellect.

© 2020 Thomson/Reuters. All rights reserved.


   
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2012-36-31
Tuesday, 31 July 2012 03:36 PM
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