Tags: gm | marketing | chief | leave

GM Marketing Chief Said to Leave as Akerson Rebuilds

Sunday, 29 July 2012 06:10 PM

General Motors Co. ’s head of marketing is departing as Chief Executive Officer Dan Akerson revamps his leadership team, a person familiar with the move said.

Chief Marketing Officer Joel Ewanick is leaving GM, the person said, who asked not to be identified because the decision hasn’t been publicly disclosed. The automaker may make an announcement about executive changes as soon as today, another person said. GM this month also removed Karl-Friedrich Stracke as head of the company’s European operations.

The company, based in Detroit, has lost share in its home market after its 4.3 percent first-half sales gain trailed the 15 percent industrywide increase in light-vehicle sales. The automaker, after posting a record $9.19 billion profit last year, also is struggling to end losses in Europe.

Pat Morrissey, a GM spokesman, declined to comment.

Under Ewanick, the automaker decided in May to end advertising on Facebook Inc. after a regular spending review. GM began discussions about resuming ads on the social-network website, two people familiar with the talks said earlier this month. Ewanick also decided not to advertise during the National Football League’s Super Bowl championship game next year on CBS.

The first-half U.S. market share for GM, the largest U.S. automaker, fell to 18.1 percent from 19.9 percent a year earlier, according to researcher Autodata Corp.

Ewanick’s departure was reported earlier by the Wall Street Journal.

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Sunday, 29 July 2012 06:10 PM
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