Social media is proving a valuable weapon for Guns & Ammo magazine. With 750,000 likes on Facebook
and 60,000 Twitter
followers, the magazine and its fans are using social media to express their views on gun rights.
Guns & Ammo uses social media to announce new products, interact with readers on trends and topics, and solicit opinions on a variety of gun-related issues.
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In June, the magazine asked Facebook fans to comment on how the recent shortage of .22 long rifle ammunition has affected them. The post had 188 likes and 52 comments and six shares.
But beyond expressing views, Guns & Ammo also uses social media to mobilize gun fans. In a post last summer, the magazine urged hunters to call the Department of the Interior and voice opposition to a Humane Society petition seeking to ban bullets on federally managed land. The post had 116 likes and 31 shares and eight comments.
On Twitter, Guns & Ammo boosts engagement by announcing new products hitting the market and directing readers to their website through caption contests or through various questions.
A Sept. 17 tweet asked followers to share their favorite lever-action rifle of all time, and about a dozen readers responded. On Sept. 20, Guns & Ammo editors showed a photo of two different fun guns and asked which they would shoot first at the range. The tweet brought 13 retweets, was favorited 23 times and received more than a dozen responses.
With thousands of readers interacting with Guns & Ammo on a daily basis online thanks to social media, it’s clear the magazine is using the technology to grow its audience, build its brand, and leverage its influence.
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