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Tags: apprentice | nbc | lincoln | reagan | roosevelt

2020 RNC Powerfully Conceived, Built — and Delivered

us president donald trump in londonderry new hampshire

U.S. President Donald Trump speaks at an airport hanger in Londonderry, New Hampshire, at a rally a day after he formally accepted his party’s nomination at the Republican National Convention on Aug. 28, 2020. (Spencer Platt/Getty Images)

By    |   Tuesday, 01 September 2020 12:12 PM

“Communication is the language of leadership”

- James Humes, presidential speechwriter

Facing difficult poll numbers, and a nation looking for a harvest of hope, the Republican National Committee (RNC) gave all of us one heck of a show.

Purportedly produced by the president’s creative wunderkind from NBC's "The Apprentice," the four-day political fest was chock full of messaging, meaning and emotion set against the backdrop of sensational staging.

From fallen heroes to rising stars, from heart-felt loss to heartening recovery, from America’s midlands to each of its shining shores, the visual was the medium, the spoken messages the paint, and the people behind them human art galleries showcasing the best in all of us.

The core messaging was clear and, according to new polls, potentially pivotal:

—Respect our traditions and our heritage.

—Honor our values, and value our heroes. Secure our borders and our freedoms.

—Cut taxes (not raise them), reduce regulations (not deepen them), and support our job-creators.

—Take out COVID-19 with new therapies and a vaccine.

—Above all else, rally behind the rule of law when protests grow violent and the innocent become vulnerable.

Yet it's the look and power of the performances that will be long remembered.

The ability to motivate people to consider something, feel something, and be willing to act on that something is a lost art in a world that increasingly thrives on speed and trades on transience.

Where are the Abraham Lincolns ("I walk slowly, but never ... backward"), the Theodore  Roosevelts ("Speak softly and carry a big stick") , the John F. Kennedys ("Ask not what your country can do for you, but what you can do for your country…") , the Rev. Dr. Martin Luther King, Jr.'s ("I Have a Dream"), the Ronald Reagans ("Honey, I forgot to duck.")

Each understood you inspire the mind and move the heart by performing at the highest level of human potential, by communicating powerfully, with imagery as well as words.

That’s why this Convention stood out, not for its politics but as a reminder of the immense power of presentation and performance.

It featured:

—A Trump-paroled African-American mom standing up for the president, and judicial reform.

—The couple from St. Louis arrested for defending their rights against those out to gut all of them.

—A live on-air pardon of a former felon who had given his life over to God and all humanity.

—Former professional athletes helped by an economy that’s been lifting all ships in the harbor, and not just the yachts in the private marina.

—A policeman’s spouse whose husband was executed on a live feed witnessed by his young grandson in a protest-fueled riot.

—The two cappers were the two guests of honor: Vice President Mike Pence, standing "in the company of heroes" and surrounded by the grandeur of Fort McHenry, projected maturity and stability. He communicated powerfully, from the heart, in a visual that stirred all but the most apathetic.

You could feel the courage of those outnumbered American troops, the last line of defense, who in 1812 who survived bombardment to save a nation, as much as you could today’s first responders risking their lives to save others protests and a pandemic.

One night later, President Donald Trump did the same in a scene no set director could build from scratch: the South Lawn of the White House.

He reminded us of achievements the media choose to ignore, saved lives they refuse to acknowledge, and the dangers of a "cancel culture" that demolishes reputations as sport, shreds free speech as justified, and excuses attacks on police and property as somehow deserved.

Cecille B DeMille’s film classic, "The Greatest Show on Earth," (1952) used a three-ring circus as a metaphor to American ingenuity, industriousness, and heart . . . that life is revealed to us when one is faced with overwhelming odds and an impossible task.

The Republicans still have work to do to secure the White House, but recently, for four nights, the show that came in American homes was powerfully conceived, built and delivered.

Adam Goodman is a national Republican media strategist and columnist. He is a partner at Ballard Partners in Washington D.C. He is also the first Edward R. Murrow Senior Fellow at Tufts University's Fletcher School. Follow him on Twitter @adamgoodman3. Read Adam Goodman's Reports More Here.

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The Republicans still have work to do to secure the White House, but recently, for four nights, the show that came in American homes was powerfully conceived, built and delivered.
apprentice, nbc, lincoln, reagan, roosevelt
Tuesday, 01 September 2020 12:12 PM
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