Stephen Colbert's late-night ratings slide has continued, and the heir to David Letterman's "Late Show" at CBS is now in fourth place – behind Seth Myers at NBC, whose show doesn't air until an hour later, Mediaite's Joe Concha reports.
Colbert's latest ratings are up from a year ago when Letterman still sat in the chair, but they have dropped quickly and steadily since his debut in September.
Concha acknowledges that the week Myers bested Colbert was the week of Thanksgiving, where only three shows were produced, but he also notes that Colbert's initial high numbers have steadily dropped to the point where he has fewer than half the viewers of NBC's "Tonight Show Starring Jimmy Fallon."
A Hollywood Reporter survey
released last month showed that Colbert, already in third place at the time, is seen as skewing liberal while his 11:35 Eastern Time competitors are not. Colbert's viewers are heavily Democratic and atheist, while Fallon and ABC's Jimmy Kimmel draw a more diverse audience, about one third Republican, Democratic and independent.
"The perception of partisanship regardless of which way it leans, particularly when the primary brand is political satire as is the case with Colbert, is enough to help move the needle the wrong way," Concha writes.
Fallon and Kimmel also have more time on the air in the format, while Colbert is new to the game, attempting to do a show without his old "conservative" character, "but oftentimes falls right back into it," Concha notes.
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