Bud Light ads mocking the presidential election and featuring comedian Amy Schumer and actor Seth Rogen were pulled a few weeks early because of declining beer sales, according to a news report released Monday.
The series of ads, titled "The Bud Light Party," featured Schumer and Rogen stumping for the beer. The message was simple: Even if you can't agree on politics, you can agree on Bud Light.
But, because sales declined during the third quarter Bud Light pulled the plug and, told AdWeek that it will instead focus on its partnerships with Lady Gaga and the NFL.
"We recently wrapped the Bud Light Party campaign, [which was always intended to end in the fall], to transition to Bud Light's NFL programming, supported by strong creative execution and significantly increased coverage of our team cans across the U.S.," Bud Light senior director of marketing communications Lisa Weser told AdWeek.
Weser said there were positive signs in brand health evolution and that the ads helped Bud Light improve those brand attributes but that "did not translate to improved volume and share performance. While we are clearly not satisfied with Bud Light's performance, we are already leveraging what we've learned to develop and execute new work."
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