A new snack, Doritos Loaded, launched at 7-Eleven stores on Wednesday to a mix of enthusiasm and snickers.
The triangular snacks combine melted American, Romano, and cheddar cheese coated with Doritos Nacho Cheese flavor and seasonings.
Available only at 7-Eleven and selling for $1.99, the snack is targeted at millennials.
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In a review for the Chicago Tribune, Kevin Pang compared Doritos Loaded
to people he has dated: “Tempting at first, a terrible idea in retrospect, and once again, I am dumb enough to fall for it.”
Doritos Loaded was developed by PepsiCo and 7-Eleven and tested in Washington, D.C.
With 1,070 milligrams of sodium, the snack has some health advocates concerned.
"Considering PepsiCo's vow to move in a healthier direction, it's disappointing to see the company 'innovate' such a junky food," said Michael Jacobson, executive director of the Center for Science in the Public Interest, USA Today reported
Twitter reactions were mixed.
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