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Tags: Romney | campaign | slogan | believe-in-America

A Winning Slogan for Romney

Ronald Kessler By Monday, 30 July 2012 12:43 PM EDT Current | Bio | Archive

Ronald Kessler reporting from Washington, D.C. — Democrats have a huge advantage over Republicans. Because they advocate growing the government, they can offer lots of goodies to attract voters.

In contrast, Republicans want to shrink government and create an environment that encourages companies to grow and create jobs.

Mitt Romney's slogan is "Believe in America."
(Getty Images)
To those who understand how the economy works, that makes perfect sense. Instead of taking more money from Americans through taxation, Republicans would let people keep more of their own money so they can build companies and buy goods that lead to more jobs.

Mitt Romney has been laying out a vision that would make that growth possible. Romney would stop President Obama’s practice of bashing businesses and Wall Street, cut regulatory burdens that make it difficult for companies to operate, reduce government employment by 10 percent through attrition, approve the Keystone pipeline project, get rid of the crushing burden of Obamacare, and keep tax cuts in place.

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Indeed, Romney has said that simply his election would signal to businesses that they can feel confident to expand and take risks.

Americans have learned a lot since the economic collapse.

We have learned that, as in our own budgets, we cannot continue to spend money we do not have. But Romney’s nuanced message is still a hard sell. The Democrats’ offer of more government programs is so much more attractive and understandable to a wide segment of the population. So the challenge is how to package Romney’s message so it offers goodies consistent with the Republican philosophy.

Every presidential campaign tries to encapsulate its message in a catchy slogan. Romney’s slogan is “Believe in America.” That is fine for those who already are disgusted with Obama’s practice of apologizing for America and his apparent mistrust of the American economic system.

As noted in my story “Obama Slams Business, Belittles Success,” the president’s recent comment attributing economic success to teachers, roads, and bridges rather than to entrepreneurial spirit and hard work reveals his warped view of the American dream.

Calling Obama’s comment wrong and “insulting,” Romney has suggested that Obama was essentially saying that Steve Jobs didn’t build Apple and Ray Kroc didn’t build McDonald’s. “I want Americans to welcome and to celebrate success,” Romney said. “I don’t want government to take credit for what the individuals of America accomplish.”

More than anything, that defines the difference between Romney and the president. But “Believe in America” does nothing to underscore that difference, nor to persuade undecided voters that they should vote for Romney.

During the presidential campaign of 1928, a circular distributed by the Republican Party claimed that if Herbert Hoover won, there would be “a chicken in every pot and a car in every garage.” A slogan that would accurately summarize what Romney stands for and would promise something tangible would be, “A Job for Every American.”

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While that may seem like over promising, it’s a given that those who do not want to work or who are physically or mentally incapable of working would not obtain jobs.

Hoover won a landslide victory over Democrat Al Smith. “A Job for every American” could help propel Romney to a decisive win.

Ronald Kessler is chief Washington correspondent of Newsmax.com. He is the New York Times bestselling author of books on the Secret Service, FBI, and CIA. Read more reports from Ronald Kessler — Click Here Now.

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Monday, 30 July 2012 12:43 PM
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