The Democratic campaign machine, in preparing for a close race where every advantage will be needed, has a technological and analytical edge over the Republican nominee in targeting voters and making sure they come out to cast a ballot, The Hill reports.
The technique has been fined tuned over the years after the Barack Obama campaign improved a system that identified Democratic voters on a district by district level and made sure as many as them as needed got to the polls.
And serving on the Hillary Clinton analytics team are such Obama campaign veterans as Elan Kriegel, who uses complex models that are key to deciding the best way to appeal to large parts of the electorate without alienating others who might switch over, Forbes reports.
Democrats with knowledge of the system say that this is especially vital in swing states, where the extra votes can often make the difference. The system also helps the campaign streamline and place staffers on the ground where needed.
Clinton campaign manager Robby Mook told the Tampa Bay Times, for example, that in the crucial state of Florida "we're doing everything we can to build a ground operation that can register people to vote, re-register them, sign them up to vote by mail or make sure that they vote early," adding that they have vote targets for every area of the state so as not to rely on any particular region.
Even though Trump has often scoffed at the role of technology in deciding an election and has depended heavily on social media, the Republican campaign does not admit that Clinton will have an advantage when it comes to technology, with those familiar with the Republican strategy insisting that their techniques will be just as effective, according to The Hill.
But the Clinton campaign says they are well ahead of the game and have added improvements that should build on their previous successes.
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