Donald Trump could "juice up" the Republican National Convention this July by delivering a speech every night from a different city, an adviser says.
In an interview with Bloomberg's Masters in Politics podcast
, senior adviser Barry Bennett says "We need to adjust the format" of the event being held this year in Cleveland – including the traditional acceptance speech at the end of the convention.
The remarks begin at the 12:18-minute mark
"I think when it comes to the program a lot of us feel that we could juice up the format just a little," Bennett tells the podcast moderators.
"More entertaining, more interesting. I don't know why the candidate only speaks on acceptance night, why shouldn't he speak every night from a different city?
"How come we are not doing broadcasts on Facebook or Google, why are we just relying on 45 minutes of network television time?"
The convention has become a flashpoint in a rift between the presumptive nominee and establishment Republicans who've said they won't attend the event, including 2012 GOP nominee Mitt Romney
, as well as Jeb Bush, former presidents George W. Bush and George H.W. Bush, and Arizona Sen. John McCain.
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