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Letter Writing Campaign Targets 'Bad Moms' Movie

Letter Writing Campaign Targets 'Bad Moms' Movie

(STX Entertainment)

By    |   Friday, 12 August 2016 02:13 PM

Over 2,000 people have joined a letter-writing campaign promoted by the socially conservative Movieguide.org site urging Hollywood to portray motherhood in a more positive light.

The impetus for the campaign is the new STX Entertainment film "Bad Moms," starring Mila Kunis as Amy Mitchell, an overworked, perfection-seeking mom saddled with a feckless dolt of a husband.

When the judgmental PTA president played by Christina Applegate upbraids Amy for the cardinal sin of bringing store-bought doughnut holes to a school bake sale, the game is on.

Amy and her crew of other rebel moms decide to liberate themselves from the unrealistic expectations of motherhood by embarking on a series of shopping sprees, debauchery, and drinking scenes — complete with a drunken mom falling off a bar stool, and another who announces: "I made out with so many moms tonight."

When Taylor Baehr, a Movieguide writer, saw the trailer for the film, she was so concerned about the film's portrayal of motherhood that she posted a YouTube video objecting to the notion that being a mom is an oppressive burden rather than a labor of love. She says she was "pretty upset" by the trailer.

"This movie said: 'It's so hard [being a mother] that it's going to sort of drive us to go off the deep end and engage in behavior that isn't really going to benefit anyone and is actually going to have some negative implications," she told Newsmax.

"We had a family friend who had a situation very similar to the movie," she says "and it wreaked havoc on the entire family. It was a one-night party, and it wreaked havoc on the family for decades."

She adds: "There is so much positive about being a mom, can we focus on those things, rather than on the things that might be hard that can drive people off the deep end."

Taylor's husband is Movieguide COO Robert Baehr, the son of Movieguide publisher Ted Baehr, the media critic and chairman of the Christian Film and Television Commission.

The Baehrs are raising a 15-month old and have another child on the way, and they see parenthood as a joy rather than a burden. They were also concerned that "Bad Moms," in classic Hollywood fashion, divorces personal conduct from the inevitable consequences.

After reviewing the film, an R- rated comedy written by Jon Lucas and Scott Moore of "Hangover" fame, the Movieguide organization decided to take matters further and launched the online letter-writing campaign. The letter asserts that "motherhood is a beautiful thing."

While admitting "motherhood is a ton of work," it also insists that "it's not something to run from," and adds: "We don't want to glorify bad moms or bad parenting."

The letter-writing campaign also states: "The selfishness promoted in 'Bad Moms' is not only offensive, but it's dangerous!"

Robert Baehr says the movie shouldn't get a pass just because it's a comedy.

"Even in comedy, these things can have deep impacts and deep effects on what people do, and end up emulating. Comedy can have important effects," he says.

Movieguide reviews films from a Christian worldview, and emphasizes how movies affect children at various stages of their development. Since 1993, the Movieguide organization has hosted the influential Annual Faith & Values Awards Gala.

Robert Baehr adds that too many Hollywood films tout a form of liberation that results in damaging families.

"One of the issues of our time is that people believe their actions are so isolated from consequences," he says. "Hollywood is so good at exemplifying this, that you can do whatever you want and you're not really going to have anything happen to you."

"Our goal," he adds, "is to just encourage Hollywood to make more positive portrayals of moms. We see oftentimes portrayals of mom and parents are so negative, be it on television or films. We love our moms, we don't want these negative portrayals of moms."

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Over 2,000 people have joined a letter-writing campaign promoted by the socially conservative Movieguide.org site urging Hollywood to portray motherhood in a more positive light.
letter, writing, campaign, target, bad moms, movie
Friday, 12 August 2016 02:13 PM
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