Ahead of elections this fall, Planned Parenthood's political arm is expanding its outreach and encouraging millennial voters to come out in large numbers for the presidential contest and Senate races, according to The New York Times.
The group intends to spend $30 million — double the 2012 spending — to reach out to 3 million voters in North Carolina and five other battlegrounds namely New Hampshire, Nevada, Wisconsin, Pennsylvania and Ohio, in favor of Democrats.
All six states, targeted by Planned Parenthood, are not only crucial for the presidential contest, but also the Senate races, according to USA Today.
Deirdre Schifeling, director of Planned Parenthood Action Fund, called the work "unprecedented" for her group, which aims to talk to 2 million voters through door-to-door canvassing.
With 800 paid personnel and another 3,500 volunteers on the ground, the director points out that the budget and activists push makes this program one of the biggest door-to-door initiatives.
"The heart and soul of our program is a door-to-door, face-to-face canvass," Schifeling said.
Praising her group, she said the activists had already approached 800,000 houses. The group also found that about 30 percent of the voters are undecided on who they would vote for in the upcoming elections — Donald Trump or Hillary Clinton.
"The contrast between the two candidates on women's health issues hasn't sunk in," she said.
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