Nordstrom, the Seattle-based department store, recently announced that it was dropping the Ivanka Trump line of handbags, dresses, and jewelry.
Before Ivanka’s father ran for president, she and her merchandise were very popular with all women.
As I point out in my new book, "Brand Is Destiny" (BrandIsDestiny.com), Peter Nordstrom, co-president of the luxury retailer, announced in November of 2016 that he would not buckle to left-wing pressure to drop Ivanka’s line: "Every single brand we offer is evaluated on their results—if people don’t buy it, we won’t sell it. And, since the Ivanka Trump brand has grown to be a sizable and successful business, it’s not worth jettisoning, even if some of its customers feel passionately that it should. We strive to be agnostic about politics and to treat all our customers with respect."
How could a successful business in November suddenly become a failure by the following February?
And, what happened to being agnostic to politics and treating all customers with respect?
Simple: fascism took over. Organized, well-funded trash-talking and threats of bodily harm can ruin anyone’s enterprise and reputation, quickly.
The group always screaming the loudest and longest about tolerance and rights is the same squad consistently squashing others who don’t resemble and heed them and their progressive ideology. Somehow, the irony evades them.
Apparently, some money is greener than others. Even though Donald Trump won 2,626 American counties, to Hillary Clinton’s 487, and about 85 percent of America’s landmass, the elites on the two coasts believe they can succeed by ignoring those living in the states between them.
Isn’t that how they lost the election? Yes, it is.
According to the USA Today analysis of Federal Election Commission data, Hillary Clinton received $38,232 from 60 Nordstrom employees (versus the $2,556 going to Trump from 17 employees) — including co-president Erik Nordstrom and board member Shellye Archambeau, who donated $2,700 and $1,000, respectively, to her.
We are seeing a massive campaign to translate President Trump’s temporary halt to immigration from seven Muslim-centric countries, representing only 15 percent of the world’s Muslims, into an all-out hatred of immigrants.
It’s fake news, a complete lie—but one that certain media outlets and pundits repeat so frequently that the great unwashed believe it.
But, that didn’t stop Apple, Facebook, Google, and Microsoft from jumping onto this immigration bandwagon, with misplaced, misguided, and disingenuous outrage.
All their CEOs and many of their employees are fake progressives. They live like capitalists but talk like socialists—to signal virtue and protect themselves, their loved ones, and property from the rioting anarchists.
After eight years of basking in the politically correct United Safespace of America — bereft of borders, order, and capitalism — progressives are stunned that their mobocracy is reverting to a constitutional republic designed for free-enterprise-loving adults.
Nordstrom’s decision, a branding blunder, will backfire. This retailer cannot and will not survive with customers from only 487 counties. Its destiny and bottom line are on the line.
After enough customers dump Nordstrom, in response to its politically motivated mistreatment of Ivanka Trump, its stockholders will act to preserve their wealth: They’ll force Nordstrom’s spineless execs and board to save the brand by reversing their self-defeating decision, by apologizing to alienated customers, and by henceforth ignoring the infantile whiners.
Marc Rudov is a branding advisor to CEOs, speaker, media commentator, and author of "Brand Is Destiny: The Ultimate Bottom Line" and "Be Unique or Be Ignored: The CEO’s Guide to Branding." Find him at MarcRudov.com. For more of his reports, Go Here Now.
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