Ronn Torossian



Jan 28, 2019
In the new world of streaming media, censorship is a four-letter word.


Jan 15, 2019
As a brand, if you have supported a candidate or a public figure in the past, what do you do when they say or do something that could cause your brand some trouble?


Dec 18, 2018
Multiple media sources are reporting that the Boy Scouts of America is “exploring all options” in an attempt to address what’s being described as “serious financial challenges.”


Nov 29, 2018
The phrase "from the river to the sea" is a phrase used by those who believe Israel should be eliminated.


Nov 26, 2018
These days, one misstatement can wreak havoc for your brand, especially in a close political race or tight commercial competition. Even if that statement is pulled completely out of context. Just ask Mississippi Senator Cindy Hyde-Smith.


Nov 12, 2018
Brands engaged with social issues they care about or consider important isn’t entirely objectionable , as long as such engagement is genuine and not occurring solely due to the seeking of profits.


Nov 6, 2018
The attack on a synagogue in Pittsburgh has been called one of the worst attacks in American history on Jews.


Oct 28, 2018
When you step out and say or do something, especially something personal, but you do it representing your company, there can be – and often are – unintended consequences. There are issues. You may not be able not able to factor into what may happen in the aftermath.

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