Donald Trump is developing a chain of hotels to appeal to millennial travelers, but it won’t carry his name like other products with his moniker.
“The new brand will cater to the technologically savvy younger generation, a group among which Mr. Trump hasn’t polled well as a Republican presidential candidate,” The Wall Street Journal reports
. “It also won’t be quite as high-end as Trump Hotels’ luxury properties.”
Trump has 426 properties carrying his name among 564 listed in a financial disclosure form, many of which are limited liability companies attached to his real estate holdings, the newspaper reports. The Republican presidential front-runner’s name is on bottled water and cologne, and used to be on steaks, vodka and clothing.
“We want to reserve the name Trump only for luxury and never want to confuse customers or owners of the difference in a four- and five-star property,” Trump Hotels Chief Executive Eric Danziger told the newspaper.
Meanwhile, lawyers for Trump say the controversial comments he has made while running for president have caused business to increase at his hotels and their restaurants to grow, not shrink, as Washington celebrity chef Jose Andres has claimed.
The presumptive GOP nominee is in the process of suing Andres for $10 million, reports CNN
, after he and fellow chef Geoffrey Zakarian announced last year they were backing out of their plans to open restaurants in Trump's Old Post Office Pavilion Building project in Washington. That followed Trump’s election-announcement comments about Mexico sending criminals into the U.S.
Andres' team, meanwhile, has countersued Trump for $8 million, saying that his comments would drive away business by at least 12 percent.
According to an analysis by industry expert Roger Cline, the Trump team said, the data from before and after Trump's political statements show that five of the six Trump-branded hotels in the country are continuing to perform well, and the restaurants in them are performing better.
© 2021 Newsmax Finance. All rights reserved.