Tags: GMO | consumers | crops | products

GMO Survival Strategy: Force-Feed Americans

By Wednesday, 25 March 2015 08:54 AM Current | Bio | Archive

Whether you love or hate genetically modified food, you're going to eat it. The genetically modified organism (GMO) industry says so.

I wrote last week (see GMO Industry Has More Than a PR Problem) that Monsanto and its peers don't trust consumers. It struck a nerve, apparently. GMO proponents came out of the woodwork to tell me how wrong I was.

The odd part is that I didn't criticize GMO crops. I criticized GMO companies.

Whether GMO food is safe or unsafe was not my point. My point was about the industry's incoherent communications strategy. I meant it as a warning to shareholders of Monsanto (MON), DuPont (DD) and the other GMO seed manufacturers.

The latest threat they face: a movement in several states to require label disclosures on GMO-containing food products.

The companies are right to worry. They know sales collapsed after the European Union, Australia, China, Japan, India and other countries required such labels. Similar disclosures in the U.S. could destroy their businesses.

When experience around the world shows that end-users don't want to buy your product, the logical solution is to stop making it. The reason they don't want it is irrelevant. Consumers rule. A smart business would change course and make something different.

The GMO industry has a different solution: keep us in the dark and stuff their product down our throats.

This strategy makes sense to them because they believe we consumers are stupid. As one person told me on Twitter last week, "There is no shortage of naive, ignorant and fearful people in the world."

He's talking about YOU, Newsmax Finance readers. The GMO industry really believes people like you and me aren't smart enough to make good choices. Monsanto knows best. Our role is to take what they give us.

If that sounds to you like a strange business strategy, you're right.

GMO executives don't have your kind of common sense. They think "Our products are so wonderful we must make sure no one sees them in use" is a great idea.

If GMO crops are truly so wonderful, nothing prevents their makers from asking food packagers to proudly proclaiming it on their labels. They avoid this because they don't trust consumers. Then they wonder why consumers don't trust them.

I see no way out of this box. Eventually a large state will require GMO labels, the dam will break, and Monsanto will lose its power to force-feed America. The only question is when.

Don't be a Monsanto shareholder on that day.

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Whether you love or hate genetically modified food, you're going to eat it. The genetically modified organism (GMO) industry says so.
GMO, consumers, crops, products
Wednesday, 25 March 2015 08:54 AM
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