Jerusalem's Hebrew University has filed a lawsuit against the American automotive giant General Motors over a magazine advertisement containing a likeness of Albert Einstein, the Motor Trend website reported on Thursday.
The university owns Einstein's publicity rights, as willed by the late physicist following his death in 1955. The University argues that GM had not been cleared to legally use his image.
The four-page ad appeared in People magazine last fall, and included a photo of a shirtless model with Einstein's face, and a tattoo on his shoulder reading "E=MC2". On a separate page, the GMC Terrain was featured with the slogan "Ideas can be sexy too". The ad was created especially for People's "Sexiest Man Alive" issue. To read full Haaretz story — Go Here Now.
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