Tags: Starbucks | Twitter | race together | Corey duBrowa | relations | shut down | account

Starbucks Exec Deletes Twitter Acct After Backlash From Campaign

By    |   Tuesday, 17 Mar 2015 06:01 PM

A Starbucks executive shut down his Twitter account after receiving harsh criticism over the coffee retailer launched its campaign to bring awareness to race relations.

In an effort to encourage a conversation about race, called Race Together, Starbucks senior vice president of communications, Corey duBrowa, was on the receiving end of outrage expressed from critics on his Twitter account, who thought the company was capitalizing on a sensitive topic, Business Insider is reporting.

And now duBrowa is facing even more criticism since the account was deleted.

"The fact that global communications vice pres @Coreydu couldn't handle discussion on race is a good example of #WhiteFragility #RaceTogether," tweeted Chris Edwards.



DuBrowa told Business Insider that he chose to delete the account after Twitter attacks by those who opposed the Race Together campaign.

"I was personally attacked through my Twitter account around midnight last night and the tweets represented a distraction from the respectful conversation we are trying to start around Race Together," duBrowa said. "I’ll be back on Twitter soon."

He also said the coffee retailer will give more information on Wednesday at the annual shareholder meeting as to why the account was shut down.

Here are a few other tweets slamming the Race Together campaign:





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A Starbucks executive shut down his Twitter account after receiving harsh criticism over the coffee retailer launched its campaign to bring awareness to race relations.
Starbucks, Twitter, race together, Corey duBrowa, relations, shut down, account, outrage, criticism
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2015-01-17
Tuesday, 17 Mar 2015 06:01 PM
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