Tags: Media Bias | Pepsi | protest | resist | commercial

Pepsi Pulls 'Tone-Deaf' Protest Commercial

Image: Pepsi Pulls 'Tone-Deaf' Protest Commercial
(AP Photo/Samuel Rigelhaupt)

By    |   Wednesday, 05 Apr 2017 05:18 PM

Pepsi apologized Wednesday for an ad many activists slammed as insensitive and tone-deaf, The New York Times reported.

"Pepsi was trying to project a global message of unity, peace, and understanding," the company said in a statement. "Clearly, we missed the mark and apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout."

The ad was posted to YouTube on Tuesday and featured a throng of people weaving through a street, holding signs that read "Peace," "Love," and "Join the Conversation," while model and actress Kendall Jenner looked on from a photo shoot. Throughout the commercial, people were playing music and flashing peace signs while smiling, hugging, clapping, and high-fiving.

Midway through, Jenner ditches her photo shoot to join them and, picks up a can of Pepsi along the way. In one of the final scenes, she approaches a grim-faced police officer and offers him the soda. The image was compared to a photo of Ieshia Evans, a black woman who stood firm while being arrested for standing illegally in the street during a protest against police brutality in Baton Rouge, La., last July.

People said the ad was the exact opposite of what a real-world protest would look like.

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Pepsi apologized Wednesday for an ad many activists slammed as insensitive and tone-deaf, The New York Times reported.
Pepsi, protest, resist, commercial
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2017-18-05
Wednesday, 05 Apr 2017 05:18 PM
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