Tags: Barack Obama | Jimmy Kimmel | late night | television | talk | Internet

Kimmel: Late-Night TV May Fall Victim to the Internet

By    |   Tuesday, 17 Mar 2015 03:48 PM

Newspaper and magazine circulations are falling to the crushing influence of the Internet and, according to network talk show host and comic Jimmy Kimmel, the late night talk show may become the Web's next victim.

In an interview with CNN in Austin, Texas, Kimmel said the term "late night" in an era of on-demand viewing "won’t mean anything, because now you can watch anything at any time," Mediaite reports.

In its place, Kimmel said, is the Internet, which has given Kimmel's show a much larger viewership than does television.

Kimmel's YouTube channel currently boasts over 5 million subscribers. Kimmel's television show, on the other hand, averages about 2 million to 3 million viewers, Mediaite reports.

"The social reach is really greater than that of television," Kimmel told CNN. "We have something like 50 million people watching our videos every week and we don't have that many watching it on television, but still ultimately, our job is kind of to sell commercials, so from a financial standpoint, television is still by far the most important thing."

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Kimmel's fourth largest audience for his ABC show "Jimmy Kimmel Live" reached 3.914 million TV viewers when he had President Barack Obama on last week, Mediaite notes, yet when he featured Obama on his "Mean Tweets" segment, it went "viral" and 17 million watched Obama's appearance on YouTube. It was the most-watched video in the show's history.

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For example, one Twitter user tweeted, "A 30-rack of Coors Light is now $23 at Sun Spot. Thanks Obama," and another wrote, "How do you make Obama’s eyes light up? Shine a flashlight in his ears," The Wrap reported.

In preparing his comedy segments, Kimmel told CNN, his writers don't try specifically to make routines designed to go viral on the Internet. But, he added, "We want to know what people are talking about when we go about planning what we're going to make fun of.
Twitter, Instagram, Facebook. It used to be all from the newspapers and now it seems that when the newspaper arrives at your door, it seems like it's a week and a half old.

"I think what will happen is that there will be hundreds of late night talk shows."

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Newspaper and magazine circulations are falling to the crushing influence of the Internet and, according to network talk show host and comic Jimmy Kimmel, the late night talk show may become the Web's next victim.
Jimmy Kimmel, late night, television, talk, Internet
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2015-48-17
Tuesday, 17 Mar 2015 03:48 PM
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