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Home-Shopping Network For Guns to Hit the Air in Calif. in 2016

Image: Home-Shopping Network For Guns to Hit the Air in Calif. in 2016
(Wire Services Photo) 

By    |   Friday, 20 Nov 2015 10:55 PM

A California-based home-shopping network hawking guns and gun-gear makes its debut next year – filling a controversial niche in a state with some of the strictest gun laws in the nation.

Gun TV is launching five hours of daily programming – from 1 a.m. to 5 a.m. – in January, with plans to expand to a 24/7 lineup in its first year, the Desert Sun reports. 

"Our business philosophy is filling the need, not creating one," co-founder Valerie Castle tells the newspaper, touting America's "love affair with shooting sports."

Though modeled after channels like the Home Shopping Network and QVC TV, Gun TV, also called GTV Live Shopping, won’t sell firearms directly to viewers.

Instead, the network will place an order for a caller with Sports South, a Louisiana firearms distributor, which then will ship the weapon to a local gun store, where the viewer can buy it.

GunTV also will sell ammunition, firearm accessories and outdoor apparel, the Desert Sun reports.

"People are super busy, and if they can tune into our content at a time when they are not in the throes of their busy day and really sit and pay attention to how to safely use the product and store it as well as get the back story of the product, ... you are going to get way more information about that product," Castle tells the newspaper.

The news caught Second Amendment supporters and anti-gun activists off-guard.

"When you look at the number of gun deaths in this country every day, the idea that somebody's 'brilliant marketing scheme' is to get more guns into the hands of more people is just a little bit outrageous," Laura Cutilletta, senior staff attorney of the San Francisco-based Law Center to Prevent Gun Violence, tells the Desert Sun.

Craig DeLuz, the communication director for the California Association of Federal Firearms Licensees, said it was surprising the start-up was launching from California, where gun laws are among the strictest – but predicted a huge success.

"I would urge you to go to YouTube, and type in the name of any firearm, and see how many people are posting reviews of that weapon," DeLuz tells the newspaper. "You would be surprised how much video content is out there, and it’s because there is a market for it."

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A California-based home-shopping network hawking guns and gun-gear makes its debut next year – filling a controversial niche in a state with some of the strictest gun laws in the nation.
home, shopping, network, guns, california
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2015-55-20
Friday, 20 Nov 2015 10:55 PM
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