Tags: youtube | live | mobile | streaming

YouTube Live Mobile Streaming Rolls Out to Subscribers

Image: YouTube Live Mobile Streaming Rolls Out to Subscribers

YouTube is rolling out live mobile streaming to its subscribers. (Bizoon/Dreamstime.com)

By    |   Wednesday, 08 Feb 2017 09:09 AM

YouTube live mobile streaming is now giving Facebook Live a run for its money, as it’s set to put more money in the pockets of its stars.

YouTube said in a blog post on Tuesday that it will allow YouTube stars to live stream from their mobile devices, but there’s a catch: the YouTubers must have more than 10,000 subscribers, according to Reuters.

“This is their home,” said Kurt Wilms, a YouTube product manager, according to USA Today. “This is where their fans are.”

“Streamed videos will have all the same features as regular YouTube videos,” YouTube said, according to Fox News. “They can be searched for, found via recommendations or playlists, and protected from unauthorized use. Our mobile live-streaming uses YouTube’s rock-solid infrastructure, meaning it’ll be fast and reliable, just the YouTube you know and love.”

Popular YouTubers already receive a 45 percent to 55 percent ad split, but the new live feature offers a new way to fill up their bank accounts, USA Today noted.

Along with mobile live streaming, YouTube launched Super Chat, according to Reuters.

“Super Chat is like paying for that front-row seat in the digital age,” YouTube said.

This feature allows those viewing the live videos to purchase highlighted chat messages. By purchasing those chat messages, it keeps the viewer at the top of the chat window for as long as five hours, Reuters noted.

“A lot more YouTubers are going to start doing more live streams now that it’s more available to them,” said Clintus McGintus, a Phoenix resident and famous YouTuber with nearly 300 million views, USA Today noted. “If they can pull the phone out of their pocket and start going live, there is more potential for revenue. When this becomes your business, it drives a lot of the decisions you make.”

Tuesday’s launch comes several years after YouTube originally made live streaming available on a desktop in 2011.

Live mobile streaming will be enabled for other YouTube users in the near future, according to YouTube’s blog post.

Other platforms that have the live streaming feature include Facebook, Twitter, Instagram and Periscope.

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YouTube live mobile streaming is now giving Facebook Live a run for its money, as it's set to put more money in the pockets of its stars.
youtube, live, mobile, streaming
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2017-09-08
Wednesday, 08 Feb 2017 09:09 AM
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