Tags: yahoo | aol | oath | verizon

Yahoo + AOL = Oath, ala Verizon

Image: Yahoo   AOL = Oath, ala Verizon
(screengrab of Twitter post)

By    |   Tuesday, 04 Apr 2017 10:42 AM

Yahoo plus AOL equals Oath. That's going to be the new brand name for their internet, search, mail, content, and ad-tech businesses under new owner Verizon.

Verizon is closing in on a $4.8 billion deal that will merge Yahoo’s Internet business and  its AOL unit, forming a new division called Oath, reported CBS News.

The deal, first announced in July of last year, is expected to be final by sometime this summer.

“In the summer of 2017, you can bet we will be launching one of the most disruptive brand companies in digital,” said an AOL spokeswoman, per the Business Insider.

The merger is part of an “effort to offer premium news and entertainment content to its [Verizon’s] more than 100 million wireless customers,” noted CBS News.

AOL chief Tim Armstrong took to Twitter on Monday to introduce the new brand name that will soon appear on internet devices of millions of customers around the world.

The deal was originally worth $350 million more than what it’s valued at now, before  several Yahoo security breaches were disclosed, according to Tech Crunch.

Although the Yahoo-Verizon deal is expected to be made final this summer, it could be made official as soon as this month. Both parties have until April 24 to do one of two things – get a three-month extension on the workings of the deal or terminate the deal completely, the Business Insider noted.

Twitter had interesting reactions to the new brand name.

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Yahoo plus AOL equals Oath. That's the new brand name for their internet, search, mail, content, and ad-tech businesses under new owner Verizon.
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Tuesday, 04 Apr 2017 10:42 AM
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