Tags: verizon | supercookies | fcc | caller | data

Verizon Supercookies? FCC onto Tracking, Sharing Callers' Data

Image: Verizon Supercookies? FCC onto Tracking, Sharing Callers' Data

By    |   Tuesday, 08 Mar 2016 07:32 AM

Verizon's years-long FCC case over so-called supercookies that track its users' browsing habits is being settled for $1.35 million, it was reported this week.

"Consumers care about privacy and should have a say in how their personal information is used, especially when it comes to who knows what they’re doing online," said FCC Enforcement Bureau Chief Travis LeBlanc, The Wall Street Journal reported.

"This agreement shows that companies can offer meaningful transparency and consumer choice while at the same time continuing to innovate."

According to the terms of the settlement, announced Monday, Verizon agreed to notify customers about its targeted advertising efforts and gain their permission before sharing data obtained via supercookies.

"Verizon gives customers choices about how we use their data, and we work hard to provide customers with clear, complete information to help them make decisions about our services," a Verizon spokesman said.

Targeted online advertising has become increasingly important for many large technology and telecom companies, and just last year Verizon acquired AOL and all of its ad tech for $4.4 billion.

At the same time, customer privacy has also become a major focus for many large companies, CNET.com reported

Apple, for example, is currently waging a court battle with the FBI about the creation of a backdoor for an iPhone used by the San Bernardino terrorists.

The company has argued that creating such a key for the iPhone could fall into the wrong hands, and compromise the privacy of iPhone users around the world. The FBI has argued, conversely, that it only needs Apple to crack one small feature on the single phone, and that valuable information possibly contained on phone could help keep America safe from related terror attacks.

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Verizon's years-long FCC case over so-called supercookies that track its users' browsing habits is being settled for $1.35 million, it was reported this week.
verizon, supercookies, fcc, caller, data
286
2016-32-08
Tuesday, 08 Mar 2016 07:32 AM
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