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Twin Peaks 'Breastaurants' Think Hooters Not Racy Enough

By    |   Friday, 26 Sep 2014 12:52 PM

Twin Peaks, one of America's fastest growing restaurant chains, isn't exactly family friendly, and makes no apologies, as it's part of the trend in so-called "breastaurants" meant to rival establishments like Hooters.

Twin Peaks chief executive officer Randy DeWitt told Bloomberg Businessweek he has 57 restaurants across the United States, with plans to open up 21 more within the year. Last year, Twin Peaks made $165 million in sales, making it the fastest-growing chain in country in 2013, noted the business magazine.

DeWitt, an Air Force veteran from Dallas, said he wanted to get into the restaurant business when he left military service but told Businessweek he was dismayed by what he found.

"I surveyed the area," said DeWitt. "I realized, 'OK, the, Macaroni Grill isn't doing well, TGI Fridays isn't doing what it used to, Bennigan's is suffering.'" He said the lone exception was Hooters, but to him "Hooters just wasn't racy enough."

DeWitt said he purchased a Rockfish Grill in the Dallas suburb of Lewisville to create his first Twin Peaks in 2005. In 2011, DeWitt said, he received a phone call from Coby Brooks, the former chief executive of Hooters, who wanted to be a Twin Peaks franchisee. That turned into a partnership to open up 35 Twin Peaks over the next 10 years, according to Businessweek.

The Tampa Bay Business Journal reported in August that the partnership between DeWitt and Brooks is starting to sprout in Florida where several openings have been announced.

"Atlanta-based La Cima Restaurants has forged an agreement with Front Burner Restaurants of Dallas to bring the Twin Peaks concept to the Tampa Bay market," the Business Journal reported last month, referring to Brook's La Cima. "Twin Peaks had stores planned for Bradenton, Sarasota, Fort Myers and Naples. La Cima opened its first Twin Peaks in Atlanta in 2012. The company is on schedule to open eight new restaurants, one per month, beginning in September in Pensacola."

According to food industry consultant Technomic, Hooters is still king in the "breastaurant" market, with 360 outlets while pulling in $828 million in sales last year, wrote Businessweek. But those sales figures were flat from a year ago, leaving some to believe that the time is right for new players.

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Twin Peaks, one of America's fastest growing restaurant chains, isn't exactly family friendly, and makes no apologies, as it's part of the trend in so-called "breastaurants" meant to rival establishments like Hooters.
twin, peaks, breastaurants, hooters
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2014-52-26
Friday, 26 Sep 2014 12:52 PM
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