Tags: tinder | over | 30 | pay | fee

Tinder Over-30 Users Will Soon Pay Twice as Much for Revamped Hookup App

By    |   Tuesday, 03 Mar 2015 10:41 AM

Tinder, the popular dating and hookup app for smartphones, is launching its first fee-based premium features, and the over-30 crowd has to pay more than those in their teens and 20s.

Tinder Plus will cost $10 a month for those 29 and under, while users 30 and over will have to pay $20 for the same service, Mashable.com reported Monday. In the U.K., the disparity is even larger: Those 28 and under will pay £3.99 ($6), while anyone older will be charged £14.99 ($23).

"Lots of products offer differentiated price tiers by age, like [music service] Spotify does for students, for example," said Rosette Pambakian, a spokeswoman for Tinder.

"Tinder is no different; during our testing we’ve learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget constrained, and need a lower price to pull the trigger."

Regarding the discriminatory pricing, Bloomberg News reported that "Tinder can get away with it because its parent company, IAC/InterActiveCorp, basically owns the online-dating market . . . IAC's portfolio includes Match.com and OkCupid, both of which rank among the 10 top-grossing apps in the iOS and Google Play stores."

Users not willing to pay for Tinder Plus will soon start seeing ads, and won't have access to two new features, Passport and Rewind. The former allows users to view user profiles around the world, and the latter seeks to fine-tune the matching process by allowing users to revise their previous judgments.



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Tinder, the popular dating and hookup app for smartphones, is launching its first fee-based premium features, and the over-30 crowd has to pay more than those in their teens and 20s.
tinder, over, 30, pay, fee
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2015-41-03
Tuesday, 03 Mar 2015 10:41 AM
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