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Super Bowl Ratings, Ads Lower Than 2015, 2013 Record Years

Image: Super Bowl Ratings, Ads Lower Than 2015, 2013 Record Years

Patriots quarterback Tom Brady celebrates with Vince Lombardi Trophy. (Mark J. Rebilas-USA TODAY Sports / Reuters)
 

By    |   Tuesday, 07 Feb 2017 07:58 AM

The Super Bowl ratings on Sunday dropped below the previous two years, despite the high drama of its first overtime in which the come-from-behind New England Patriots finished off the Atlanta Falcons.

Super Bowl LI attracted 111.3 million viewers, down from 111.9 million who watched Super Bowl 50 on CBS when the Denver Broncos defeated the Carolina Panthers in Peyton Manning's final game, according to the Los Angeles Times.

Street & Smith Sports Business Daily reported that the Super Bowl drew a 48.8 overnight rating Sunday, down slightly from a 49.0 overnight for the Denver-Carolina Super Bowl. Ratings refer to the number of households which tuned in to watch the content as a percentage of the entire population of TV-equipped homes, noted Motley Fool.com.

NBC Sports' Pro Football Talk said the Super Bowl viewing record came the last time Patriots made it to the Super Bowl in 2015, when 114.4 million tuned to NBC for a Patriots' thrilling last second victory over the Seattle Seahawks in Arizona.

Fox said, though, that it had another 1.72 million views streaming Sunday's game online through its Fox Sports app and 650,000 more viewers through its Fox Deportes Spanish-language broadcast, said the LA Times. That combined audience of 113.7 million would make it the second-best multiplatform viewed Super Bowl ever.

Reuters reported that viewers, though, tuned in for Lady Gaga's halftime show, which attracted 117.5 million viewers. And, the overtime period allowed Fox to run four more commercials during the game.

Fox was charging $5 million for 30-seconds of airtime during the game, reported Reuters. The Research firm iSpot.TV estimated, according to Reuters, that Fox cashed in on roughly $509.6 million in ad revenue for the game broadcast.

The research company Kantar Media reported that 51 minutes and 30 seconds of commercials and promotions ran during the Super Bowl, taking up 23 percent of air time, the second highest on record, according to Broadcasting & Cable.

Kantar Media said the record commercial airtime was the 2013 game, which used 41 minutes and 40 seconds for advertisements.

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The Super Bowl ratings on Sunday dropped below the previous two years, despite the high drama of its first overtime in which the come-from-behind New England Patriots finished off the Atlanta Falcons.
super bowl, ratings, ad, lower
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2017-58-07
Tuesday, 07 Feb 2017 07:58 AM
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