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Starbucks 'Evenings' Program Ends: No More Beer, Wine at 400 Stores

Image: Starbucks 'Evenings' Program Ends: No More Beer, Wine at 400 Stores

Starbucks is ending its "Evenings" program serving beer and wine at 400 stores across the U.S. (AP Photo/Richard Drew, File)

Tuesday, 10 Jan 2017 06:05 AM

Starbucks' "Evenings" program will end next week at 400 stores nationwide, stopping the sale of after-work beer and wine in those locations.

The "Starbucks Evenings" program, currently in 439 stores across the United States, will end Jan. 10, The Associated Press reported.

Starbucks said the program may continue in some of the nine licensed stores where it is offered, or overseas.

The program was first tested in 2010 near Starbucks' headquarters in Seattle, and was expanded as a way to drive sales beyond the morning rush. In addition to alcohol, the evening menu featured foods like bacon-wrapped dates.

Starbucks said in 2014 it planned to expand alcohol to "thousands" of stores. Now, it says it will integrate beer and wine into its higher-end retail format, such as Roastery stores.

© Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

 
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Starbucks' "Evenings" program will end next week at 400 stores nationwide, stopping the sale of after-work beer and wine in those locations.
starbucks, evenings, program, ends, beer, wine
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2017-05-10
Tuesday, 10 Jan 2017 06:05 AM
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