Tags: rob lowe | ads | pulled | directv

Rob Lowe Ads Pulled? DirecTV Urged to Stop Ads After Comcast Complaint

By    |   Wednesday, 08 Apr 2015 05:05 PM

The Better Business Bureau National Advertising Division has called on DirecTV to pull its ads featuring Rob Lowe after cable giant Comcast filed a complaint.

The ads feature Lowe representing DirecTV side by side with a variety of unflattering alter egos, including "painfully awkward" Rob Lowe, "super creepy" Rob Lowe, "far less attractive" Rob Lowe, and "meathead" Rob Lowe.

The ads include the signature line "Don't be like this me. Get rid of cable and upgrade to DirecTV" and claim DirecTV has better signal reliability and shorter customer service waits. The NAD said the ads should be discontinued because those claims are unsubstantiated.

The NAD’s call to action is not legally binding. DirecTV said it planned to end the campaign this month anyway, but reserves the right to bring it back, CBS News reported.

DirecTV said it would appeal the findings, saying that the ads are "so outlandish and exaggerated that no reasonable consumer would believe that the statements being made by the alter ego characters are comparative or need to be substantiated."

DirecTV is beginning a new campaign featuring model Hannah Davis and a talking horse, The Los Angeles Times said.

"We try to retire campaigns at their peak — before they jump the shark," Jon Gieselman, DirecTV's senior vice president of marketing, said, according to the Times.

Twitter users shared mixed reactions.











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The Better Business Bureau National Advertising Division has called on DirecTV to pull its ads featuring Rob Lowe after cable giant Comcast filed a complaint.
rob lowe, ads, pulled, directv
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2015-05-08
Wednesday, 08 Apr 2015 05:05 PM
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