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'No Man's Sky' Investigated: Gamers Say Ad Graphics Are Misleading

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The U.K.'s Advertising Standards Authority is investigating "No Man's Sky" for alleged misleading advertising. (no-mans-sky.com)

By    |   Wednesday, 28 Sep 2016 05:38 PM

The video game "No Man's Sky" is being investigated by the U.K.’s Advertising Standards Authority after complaints about the game's advertising being misleading.

The investigation centers around the game’s Steam page, from which gamers can purchase the game. Gamemaker Hello Games is accused of posting screenshots and video content on the page that show more detailed animal behavior, combat, and ship-flying behavior than the game actually has, according to Eurogamer.

Users also say the graphics shown in screenshots and videos are significantly better than the game’s actual graphics.

The ASA has the authority to block advertising images and content and to prevent them from being reloaded or used elsewhere, according to Gamespot. If the advertising is found to be misleading on the Steam page, it would also apply to other sites like YouTube and the PlayStation store.

Complaints about the Steam page began on Reddit, then Reddit user AzzerUK formally complained to the ASA. The gamer told Eurogamer he wasn’t angry with Hello Games but is seeking more honesty and fewer misleading ads for games. “I figured that if we want Steam store pages for games to ... stop misleading customers, then it would take consumers to point these problems out to the ASA, rather than all sit around on Reddit complaining to each other but assuming that it’ll all get sorted by itself eventually," he said.

Hello Games’ status as an independent studio may have played a part in any misleading advertising, since game director Sean Murray did not have a PR team to advise him in how to represent the game. Murray has mentioned adding new features to "No Man's Sky" for free over time.

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The video game "No Man's Sky" is being investigated by the U.K.'s Advertising Standards Authority after complaints about the game's advertising being misleading.
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2016-38-28
Wednesday, 28 Sep 2016 05:38 PM
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