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MyPillow's BBB Accreditation Is Revoked Over Advertising

Image: MyPillow's BBB Accreditation Is Revoked Over Advertising

The Better Business Bureau pulled its accreditation of MyPillow after reviewing customer complaints. (Screengrab via mypillow.com)

By    |   Thursday, 05 Jan 2017 05:51 AM

MyPillow's Better Business Bureau (BBB) accreditation was revoked after the company’s “buy one get one free” offer went under review, resulting in a determination that the organization’s code of advertising had been violated.

The BBB revoked the Minnesota-based pillow manufacturing company’s accreditation on Tuesday, according to USA Today.

The company’s rating dropped to an F after several complaints by consumers, KARE-TV Minneapolis reported.

“Among other issues, BBB has attempted to persuade MyPillow to discontinue their ‘buy one get one free’ (BOGO)/other discount offers without success,” said Dana Badgerow, president and CEO of BBB of Minnesota and North Dakota. “Continuous BOGO offers, which can then be constructed as an item’s regular, everyday price, violate not only BBB’s Code of Advertising – which all BBB Accredited Businesses agree to abide by – but also other state and national organizations’ rules.”

BBB’s Code of Advertising states that an offer must be extended for a limited time only, otherwise the offer reaches the “continuous” category.

In this particular case, involving MyPillow’s offer, the BBB says the BOGO discount codes are available to anyone. In fact, if a customer was to call the store without the code, they could still receive the discount.

The BBB added that a “substantial number” of the more than 230 complaints filed against the pillow company came as a result of confusion, as consumers weren’t clear about the price of the pillows, CBS News reported.

MyPillow owner and CEO Mike Lindell released a statement on Monday in response to BBB’s allegations.

“MyPillow was built on our dedication to our customers’ satisfaction. We run sales and specials for our customers, so that we can give as many people as possible the chance to have a great night’s sleep. Naturally, I am terribly disappointed by the BBB’s decision,” Lindell said in the statement.

“When I started MyPillow more than 11 years ago, I handled each and every customer call personally. To this day, I train all of our customer service representatives with one thing in mind, we take care of our customers because we owe them our success,” Lindell added. “We have sold more than 25 million MyPillows, but we will continue to treat each and every customer like they are our only one. From myself and our 1,500 employees, we want to thank our loyal customers.”

Here are some of the other complaints the BBB informed MyPillow about, per USA Today.

  • “As Seen on TV” claims on packages containing products that aren't the same as seen on the company’s TV ads.
  • Photos of premium products on packages containing standard products.
  • Claims of offering a “full warranty” when customers must pay a fee to return a product.
  • A pattern of complaints regarding customers’ understanding of the buy one/get one free offer.

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MyPillow's Better Business Bureau (BBB) accreditation was revoked after the company's "buy one get one free" offer went under review, resulting in a determination that the organization's code of advertising had been violated.
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2017-51-05
Thursday, 05 Jan 2017 05:51 AM
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