Tags: microsoft | apple | holiday | ad | peace on earth

Microsoft, Apple Holiday Ad Calls for a Truce Between Rival Tech Giants

Image: Microsoft, Apple Holiday Ad Calls for a Truce Between Rival Tech Giants
(YouTube)

By    |   Wednesday, 02 Dec 2015 08:32 AM

A Microsoft holiday ad featuring employees singing to Apple workers on Fifth Avenue in New York City appeared to call a truce — at least temporarily — between the rival tech giants.

The ad, which is set to start running on TV Thursday, shows Microsoft store employees walking to Apple's Fifth Avenue location and performing "Let There Be Peace on Earth" with a Harlem children's choir, Advertising Age reported. The ad has ready been seen more than 130,000 times on YouTube.



A one-minute version of the ad will run on TV while a two-minute version will be posted online.

"As part of Microsoft's holiday TV commercial, the software maker decided to 'deliver a special message to some old friends,'" wrote Tom Warren of TheVerge.com. "That's not unusual for this time of year, but the merry bunch were actually marching towards Microsoft's close neighbors: Apple."

The commercial, though, required some coordination, according to Microsoft's vice president of global advertising Kathleen Hall. She told Ad Age that her company had to get permission from Apple to perform the song on its store plaza because of New York's strict security rules.

Hall described the move as "setting differences aside and coming together," according to Advertising Age. Chris Matyszczyk, of CNET.com, reported that it was not clear if Apple was in the same holiday mood.

"Surely, though, even Apple will be moved by this proactive, festive, beautiful, and human gesture on the part of Microsoft's employees," Matyszczyk wrote. "Apple didn't immediately respond to a request for comment. Perhaps it's still writing its own song in response. However, during the ad Apple employees are outside and enjoying the festive spirit."

Julia Greenberg, of Wired magazine, wrote that she was not won over by Microsoft's holiday efforts.

"At a time when parts of the planet are being torn apart by real strife, exploiting a sincere sentiment for commercial purposes seems a little crass," she stated. "Then again, isn’t that what Christmas is all about?"

Warren added the ad could really mean that Microsoft is in the Christmas spirit, but then again, it could mean other things.

"We're not sure what this all means, but it could mean the whole Mac vs. PC war is truly over," he wrote. "Or perhaps Microsoft is just trying to keep its friends close, and its enemies even closer for the holidays."

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A Microsoft holiday ad featuring employees singing to Apple workers on Fifth Avenue in New York City appeared to call a truce — at least temporarily — between the rival tech giants.
microsoft, apple, holiday, ad, peace on earth
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2015-32-02
Wednesday, 02 Dec 2015 08:32 AM
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