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McWhopper Proposal: Burger King, McDonald's to Team Up for Peace One Day?

Image: McWhopper Proposal: Burger King, McDonald's to Team Up for Peace One Day?
(McWhopper.com)

By    |   Wednesday, 26 Aug 2015 01:15 PM

A "McWhopper" may soon become a reality after Burger King took out a full page ad this week proposing a peace offering to McDonald's as part of Peace One Day on September 21.

In the ads that ran in The New York Times and Chicago Tribune Wednesday, Burger King suggested that the companies created a hybrid of their signature burgers, the Big Mac and the Whopper, Fortune reported.

The "McWhopper" would be sold in Atlanta with proceeds going to Peace One Day, an anti-conflict nonprofit. Atlanta was chosen because it marks the midway point between McDonald's home in Chicago and Burger King's headquarters in Miami.

"All the tastiest bits of your Big Mac and our Whopper, united in one delicious, peace-loving burger," a portion of the Burger King ad reads. "Developed together, cooked together and available in one location for one day only, Peace Day, 2015."

Peace One Day, Sept. 21, was founded by filmmaker Jeremy Gilley in 1999 and recognized by the United Nations in 2001 as an annual day of global ceasefire and non-violence, according to its website.

McDonald's CEO Steve Easterbrook responded Wednesday morning to Burger King's proposal on Facebook.

 

Dear Burger King, Inspiration for a good cause... great idea. We love the intention but think our two brands could...

Posted by McDonald's on Wednesday, August 26, 2015


"Such publicity could help provide needed positive news for both companies, each struggling to improve revenues in a new health-conscious, 'fast-casual' dining environment," Fortune's Jonathan Chew wrote.

"Burger King, owned by private equity group 3G Capital, temporarily lost its ranking as the world’s No. 2 burger chain to Wendy's last year. Meanwhile, McDonald's recently reported a 10 percent drop in quarterly sales, with new CEO Steve Easterbrook calling the results 'disappointing.'"

USA Today wrote that the idea is not an original one. YouTube Internet food critic Daymon Patterson posted a video in June of his own Big Mac and Whopper combination.



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A "McWhopper" may soon become a reality after Burger King took out a full page ad this week proposing a peace offering to McDonald's as part of Peace One Day on September 21.
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2015-15-26
Wednesday, 26 Aug 2015 01:15 PM
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