Tags: mcdonalds | uniforms | dystopian | criticism

McDonald's 'Dystopian' Uniforms Draw Criticism

Image: McDonald's 'Dystopian' Uniforms Draw Criticism

McDonald's recently unveiled new uniforms. (McDonald’s)

By    |   Tuesday, 25 Apr 2017 01:06 PM

McDonald's new uniforms have been described as "dystopian" on social media, where some say they look more suited for "The Hunger Games" or "Star Wars," than a children-friendly fast food restaurant.

The world's largest fast food restaurant announced that the dark gray monochrome uniforms will be their debut across the United States this month, noted Fortune.

"Our new collections focus on comfort, fit, functionality and contemporary professionalism, delivering a uniform that crew and managers will feel comfortable to work in and proud to wear," Jez Langhorn, McDonald's senior director of human resources, said in the statement.

"Beyond that, it's another step in the company's continuous effort to raise the bar by investing in people and improving the restaurant experience with a focus on hospitality," Langhorn continued.

Waraire Boswell, who designed clothes for such stars like Ellen DeGeneres, Will Smith, and Pharrell Williams, designed the new digs for McDonald's, reported Fortune.

"As a former McDonald's crew member myself, I understand the design and functionality needs of the next generation of McDonald's uniforms, and I was personally inspired to design a look and feel that gives restaurant employees a greater level of confidence," Boswell said in the McDonald's statement.

Some, though, said that the uniforms look like they were from a dystopian society.

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McDonald's new uniforms have been described as "dystopian" on social media, where some say they look more suited for "The Hunger Games" or "Star Wars," than a children-friendly fast food restaurant.
mcdonalds, uniforms, dystopian, criticism
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2017-06-25
Tuesday, 25 Apr 2017 01:06 PM
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