Tags: mcdonalds | new ad | signs | twitter | backlash

McDonald's New Ad Splits Twitter: Is It Heartwarming or Tacky?

By    |   Tuesday, 13 Jan 2015 03:04 PM

A new television ad for McDonald’s has sparked an online debate about whether the fast-food chain’s latest marketing effort is in bad taste.

The ad features McDonald’s signs from over the years, commemorating a wide variety of events, ranging from wedding anniversaries and birth announcements to national tragedies such as 9/11 and the Boston Marathon bombing.

Some people, including Tim Calkins, marketing professor at Northwestern University's Kellogg School of Management, lauded the ad as heartwarming, CNN reported.

Steve McKee, president of McKee Wallwork + Company Advertising in Albuquerque, told CNN: "I thought the ad was awesome. It's clear that all the billboards were real. It was demonstrating that McDonald's is Americana."

But some people think it’s tacky.



McDonald's USA chief marketing officer Deborah Wahl said the ad was intended to reflect the company's history in communities, through good times and bad, and that the company is surprised by the negative attention the ad has gotten, The Associated Press reported.

Twitter users had mixed reactions to the ad.















© 2017 Newsmax. All rights reserved.

 
1Like our page
2Share
TheWire
A new television ad for McDonald’s has sparked an online debate about whether the fast-food chain’s latest marketing effort is in bad taste.
mcdonalds, new ad, signs, twitter, backlash
348
2015-04-13
Tuesday, 13 Jan 2015 03:04 PM
Newsmax Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved