Tags: lands end | cover | gq | racy | photo | outrage

Land's End Cover Outrage: Customers Offended by Racy Bonus GQ Promo

By    |   Friday, 15 Aug 2014 09:08 AM

Land's End is in hot water after the conservative apparel company sent customers a free promotional copy of GQ featuring an oiled, topless woman on its cover.

The New York Times reported Wednesday that many parents who purchase school uniforms from Land's End were none too pleased to receive the cover, which many deemed soft-core porn. Many customers took to social media to voice their concerns, tweeting their displeasure and filling up the company's Facebook page with comments that seemed to boil down to one question: "What were you thinking?"

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The GQ snafu was apparently part of a year-long deal Wisconsin-based Land's End struck with New York magazine conglomerate Condé Nast. As part of the partnership, Land's End had previously sent free issues of Self, Vogue, and Glamour — which tend to be far less racy than GQ.

On Wednesday, the outrage reached a fever pitch, and Land's end CEO Edgar Huber issued an apology.

"I would like to start by extending my most sincere apologies," began an email to customers. "We are aware that you have received or will be receiving shortly the July issue of GQ magazine with a suggestive cover. There are simply no excuses; this was a mistake."

Patricia Rockenwagner, a Condé Nast spokeswoman, also issued a statement.

"Condé Nast has partnerships with many retailers that involve the gift of a subscription with purchase of their product. How the programs are carried out and which of their customers receive subscriptions is entirely determined by them," she wrote.

Emily Ratajkowski, the model and actress seen on the GQ cover, was featured in Robin Thicke’s hit song "Blurred Lines" released last year, and will appear in the upcoming movie "Gone Girl."

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Land's End is in hot water after the conservative apparel company sent customers a free promotional copy of GQ featuring an oiled, topless woman on its cover.
lands end, cover, gq, racy, photo, outrage
326
2014-08-15
Friday, 15 Aug 2014 09:08 AM
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