Tags: jessica alba | raises | 25 | million | baby | products

Jessica Alba Raises $25 Million More for Her Baby Products Startup

Image: Jessica Alba Raises $25 Million More for Her Baby Products Startup

By    |   Tuesday, 12 Nov 2013 09:10 AM

Actress turned entrepreneur Jessica Alba and her business partner have raised $25 million in funding for their eco-friendly baby products startup, The Honest Company, bringing their total to $52 million in less than two years.

Alba, 32, and her team, including CEO and co-founder Brian Lee, launched Honest Co. in January 2012 with the goal of creating an entire lifestyle line of non-toxic, eco-friendly products, from baby diapers to skin care to home cleaners. Honest goods are featured primarily online, but are also available via a subscription service.

"Our mission at The Honest Company is to provide healthier, more sustainable products for today’s families and generations to come," Alba said in a statement. "We are excited to work with supportive partners that share the same vision and look forward to continued growth and reach."

Editor's Note: ObamaCare Is Here. Are You Prepared?

The latest round of funding was led by Institutional Venture Partners with help from Iconiq Capital, Lightspeed Venture Partners, and General Catalyst Partners, according to Entrepreneur.com.

The money will go toward product development and help the Los Angeles-based company expand its distribution and business overseas.

"This new round of funding will provide essential resources for us to continuously expand our suite of products and bring them to households around the world," Lee said in a statement. "We created The Honest Company with the dream to one day provide natural, affordable products to families everywhere."

Earlier this year, Alba released a book, "The Honest Life," about how she created a non-toxic, eco-friendly life for her two daughters, Honor and Haven.

Editor's Note: Do You Support Obamacare? Vote in Urgent National Poll

© 2017 Newsmax. All rights reserved.

 
1Like our page
2Share
TheWire
Actress turned entrepreneur Jessica Alba and her business partner have raised $25 million in funding for their eco-friendly baby products startup, The Honest Company, bringing their total to $52 million in less than two years.
jessica alba,raises,25,million,baby,products
272
2013-10-12
Tuesday, 12 Nov 2013 09:10 AM
Newsmax Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved