Tags: instagram | users | twitter

Instagram Users Total 400M, While Twitter Lags at 320M

Image: Instagram Users Total 400M, While Twitter Lags at 320M
Instagram CEO and co-founder Kevin Systrom. (Lucas Jackson/Reuters)

By    |   Thursday, 24 Sep 2015 06:53 AM

Instagram celebrated reaching 400 million users this week, and now outpaces Twitter by more than 80 million users.

In an official blog post, the company reported that its gained 100 million new followers in just the last nine months. 

"A few notable names have joined Instagram in the last 100 million," the company wrote. "The most followed accounts include David Beckham from the UK, Caitlyn Jenner from the US, Indonesia’s Raffi and Nagita, German soccer player Toni Kroos and South Korea’s T.O.P."

More than 75 percent of Instagrammers now live outside the US, the company added.

The success of Instagram, which was purchased by Facebook in 2012 for $1 billion, highlights Twitter's recent struggles to keep user growth up.

According to CNBC, Interim CEO Jack Dorsey — who replaced Dick Costolo earlier this year — recently said he was "not satisfied" with Twitter's growth.

Many in the tech community said Twitter's troubles aren't the fault of rivals like Snapchat or Instagram, and have a lot more to do with the company's own business model.

"Pictures are an easier sell, especially where brands are concerned," Gizmodo.com noted.

"Visuals transcend language barriers and in terms of famous folks on Instagram, provide a peek into lives we never thought we’d see. While tons of bold names are on Twitter, those feeds seem less personal. Do you want a stream-of-consciousness 140 characters from your favorite celeb (or their PR rep), or do you want to get a glimpse of their vacation or their latest movie set?"

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Instagram celebrated reaching 400 million users this week, and now outpaces Twitter by more than 80 million users.
instagram, users, twitter
253
2015-53-24
Thursday, 24 Sep 2015 06:53 AM
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