Tags: heinz | mad men | ketchup | ads

Heinz 'Mad Men' Ketchup Campaign Comes to Life in New Ads

The Heinz ketchup ad campaign pitched on a "Mad Men" episode is actually coming to life. (Video via YouTube)

By    |   Wednesday, 15 Mar 2017 07:02 AM

Heinz has resurrected a fictional ad campaign on the TV show “Mad Men,” when Don Draper pitched a Heinz ketchup ad that was soundly rejected, and now the ads are real.

The pitch suggested images of plain foods like French fries and hamburgers with the tagline “Pass the Heinz,” but without any images of the ketchup product.

On the show, Heinz execs hated the idea and called it “half an ad,” but a new set of Heinz ads comes straight from the fictional pitch to three separate billboards in New York City, along with print ads in the New York Post and Variety, according to AdWeek.

The ads are a nod to the show, which is celebrating 10 years since its inception, and will give “credit” to Draper and "Mad Men" creator Matthew Weiner. The fictional ad agency behind the proposal, Sterling Cooper Draper Pryce, will also get credit along with the real life agency David Miami, Fortune reported.

The fictional pitch occurred during Season 6 of “Mad Men,” which aired in 2013.

“Even though Don Draper created the 'Pass the Heinz' campaign almost 50 years ago,” Heinz head Nicole Kulwicki told Adweek, “the communications still really work in today’s world. What we loved about the campaign is that it doesn’t require paragraphs of copy to explain it. It features mouthwatering food images, and all that’s missing is the Heinz.”

Twitter was excited and a little surprised by the new "Mad Men" Heinz ads.

© 2017 Newsmax. All rights reserved.

 
1Like our page
2Share
TheWire
Heinz has resurrected a fictional ad campaign on the TV show "Mad Men," when Don Draper pitched a Heinz ketchup ad that was soundly rejected, and now the ads are real.
heinz, mad men, ketchup, ads
310
2017-02-15
Wednesday, 15 Mar 2017 07:02 AM
Newsmax Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved