Tags: frozen | wedding | dress | disney

'Frozen' Wedding Dress Is Latest Disney Effort to Cash In on Film

By    |   Thursday, 18 Sep 2014 10:23 AM

Elsa of the film "Frozen" has just the wedding dress for a trendy bride, as Disney looks for yet another avenue to cash in on the biggest animated motion picture hit of all-time.

In Style magazine first released news of Elsa's "Frozen" dress on Monday, reporting that Disney Consumer Products was joining with wedding and bridesmaid gown designer Alfred Angelo for the garment.

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"A character like Elsa is a huge inspiration for any designer," Alfred Angelo's chief creative officer Michele Piccione, told In Style. "She is beautiful and elegant, and her inner beauty shines through when she is ultimately not afraid to embrace who she is with confidence and poise."

Piccione, who designed the dress, told In Style that the movie's climatic scene where Elsa performs the song "Let It Go," sung by Idina Menzel, was a major inspiration for the design of the dress. The tune won the Academy Award this year best movie song.

Disney posted a drawing of the wedding dress on Instagram on Wednesday.



"For all you grown women who want to dress like Elsa from 'Frozen' on your wedding day, this one is for you," wrote John Boone of Entertainment Tonight on Wednesday, noting that the dress will be available in January. "We thought 'Frozen' mania would have peaked with the announcement of an amusement park ride (after all, the movie did come out nearly a year ago)."

Response to the "Frozen" themed wedding dress on social media has been mixed.


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Elsa of the film "Frozen" has just the wedding dress for a trendy bride, as Disney looks for yet another avenue to cash in on the biggest animated motion picture hit of all-time.
frozen, wedding, dress, disney
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2014-23-18
Thursday, 18 Sep 2014 10:23 AM
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