Tags: finland | emojis

Finland's Emojis Try to Saunatize Its Image

Image: Finland's Emojis Try to Saunatize Its Image
 (@thisisFINLAND)

By    |   Friday, 06 Nov 2015 08:41 AM

Finland now has its own set of emojis – more than 30 in all – meant to highlight the personality of the country, all courtesy of the country's foreign ministry.

The emojis were described as "important things associated with Finland," including a "headbanger" emoji, meant to reflect the country's love of hard rock music, a man and woman in a sauna, along with a Nokia phone, said BBC News.

"The Finland emojis were designed with a tongue-in-cheek approach," the country's director of public diplomacy Petra Theman said, according to the BBC News. "But I hope they will tell the world not only about our special features, but also something about our strengths. One example is disarming honesty."

All the emojis will be available on a promotional website in December for anyone to grab through a download, said the Guardian.

BBC News said the emojis will be displayed in an online advent calendar and will be available in Chinese, Arabic, Hindi and 10 other languages. The icons were developed with the help of a marketing agency.

"Feel like banging your head a little? Naturally after a crazy headbangers' ball you just want to throw your (unbreakable) phone away, take your clothes off and go to sauna and relax? You must be a Finn (or a very Finn-like person) then," said Finland's life and society website.

"We believe we know Finns so well, that the 2015 ThisisFINLAND Christmas calendar is all about Finnish feelings represented in a set of emojis. Finland is the first country in the world to launch its own country themed emoji sticker set," 

In a survey by the Ilta-Sanomat newspaper, 75 percent of Finns approved of the emojis, but some were cool to the idea, with one saying, "Let's spread Finnish stereotypes around the Internet."

The emojis proved popular on social media.


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Finland now has its own set of emojis – more than 30 in all – meant to highlight the personality of the country, all courtesy of the country's foreign ministry.
finland, emojis
346
2015-41-06
Friday, 06 Nov 2015 08:41 AM
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