Tags: facebook | tv | june | launch

Facebook TV's June Launch: More Streaming Competition

Image: Facebook TV's June Launch: More Streaming Competition
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By    |   Monday, 08 May 2017 10:24 AM

Facebook says it plans to launch TV shows in June – a service certain to compete with Netflix and other streaming platforms.

Facebook has been working on its TV services since last year, according to the Daily Mail.

The mid-June launch will include more than 20 full-length shows – all original content – and several five to 10-minute short clips.

Rumors surfaced last December that Facebook had plans of competing with streaming services like Amazon, Hulu, and Netflix, noted Gizmodo.

Sources told Business Insider that “the social network had been looking for shows in two distinct tiers: a marquee tier for a few longer, big-budget shows that would feel at home on TV, and a lower tier for shorter, less expensive shows of about five to 10 minutes that would refresh every 24 hours.”

The new initiative comes as companies like Amazon, YouTube, and Snapchat are looking to “secure premium video programming.”

Facebook sees TV as an opportunity to keep its users and expand its demographic, especially the younger generation.

Whether the two-tier approach will work for the social media handle has yet to be determined, but the company has paid attention to the fact that short videos posted on different Facebook news feeds have done quite well at keeping users satisfied.

Longer videos are a different beast, and with the success of platforms like Netflix and Hulu, only time will tell whether Facebook users will abandon those platforms and use Facebook as their main source for TV entertainment.

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Facebook says it plans to launch TV shows in June – a service certain to compete with Netflix and other streaming platforms.
facebook, tv, june, launch
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2017-24-08
Monday, 08 May 2017 10:24 AM
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