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Facebook Offering Job Postings to Compete with LinkedIn?

Image: Facebook Offering Job Postings to Compete with LinkedIn?

Facebook introduced new job postings features. (Dan Kitwood/Getty Images)

By    |   Thursday, 16 Feb 2017 11:43 AM

Facebook introduced a number of job features that will allow businesses to post jobs for free and send applications through its Messenger platform, which could compete with LinkedIn's job posting service.

Facebook tested the new features last year, and it has the potential of to lure recruiters from LinkedIn, Tech Crunch reported.

Businesses will be able to create job postings for free on Facebook, but will have to pay to boost postings through targeted campaigns in news feeds, Forbes reported. Jobs will be displayed in a new jobs bookmark on the website.

"We're focused on building new ways to help make it easier for businesses to interact with the over one billion people visiting Pages every month," Facebook wrote Wednesday. "Businesses and people already use Facebook to fill and find jobs, so we're rolling out new features that allow job posting and application directly on Facebook.

"Beginning (Wednesday), businesses in the U.S. and Canada will be able to post job openings, and their future employees will be able to easily find those posts on their Page or in the new jobs bookmark. This new experience will help businesses find qualified people where they're already spending their time — on Facebook and on mobile," the Facebook statement continued.

Andrew Bosworth, Facebook's vice president of ads and business platform, told Tech Crunch that small businesses were having trouble hiring, an opening they felt was not being met by other services.

Facebook said it also found that most people were willing to look at better, higher-paying opportunities even if they are happy with their current employer.

"Two-thirds of job seekers are already employed," Bosworth told Tech Crunch. "They're not spending their days and nights out there canvassing for jobs. They're open to a job if a job comes."

Recode writer Kurt Wagner said that while LinkedIn has an established reputation for recruiters and job seekers, Facebook has a much larger user base and employers are likely to find the initial free posting attractive.

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Facebook introduced a number of job features that will allow businesses to post jobs for free and send applications through its Messenger platform, which could compete with LinkedIn's job posting service.
Facebook, job postings, compete, linkedin
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2017-43-16
Thursday, 16 Feb 2017 11:43 AM
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