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Dr. Oz's Magazine Slashes Issues to Become 'Bookazine'

Image: Dr. Oz's Magazine Slashes Issues to Become 'Bookazine'

(Dr. Oz Magazine)

By    |   Friday, 12 May 2017 07:27 AM

Dr. Oz's magazine is slashing issues to become a "bookazine" while laying off editor-in-chief Jill Herzig, publisher Jill Seelig and other staffers, reported the New York Post.

Hearst will publish Dr. Oz The Good Life quarterly instead of 10 issues and with a heavier cover price and fewer ads inside, said the Post. Hearst – which also publishes magazines like Cosmopolitan, Esquire, and Good Housekeeping – has named Lisa Bain as Dr. Oz's new editor.

"The news comes as a bit of a surprise, given Hearst's own recent claims that ad sales for the 3-year-old magazine rose 17 percent year-over-year in 2016, coupled with a 16 percent hike to the book's rate base – to 925,000 – to start this year," said Greg Dool, senior editor of the magazine industry news site Folio.

"That's up from the 450,000 rate base at which Dr. Oz The Good Life debuted in 2014," Dool added.

The Post said Hearst had hesitated on joining the so-called "bookazine" bandwagon. Time has followed the format under its Life, Time, and People magazine titles while Meredith is rebooting House & Garden as a bookazine.

"Dr. Oz The Good Life has been among the top 10 best-selling brands on the newsstand since it launched in 2014," said a statement released by Hearst Magazines, according to Folio. "We're always looking at new business models for our products, so we’re leaning into the magazine's strong consumer franchise and pivoting to a quarterly frequency of high-quality bookazines. Dr. Oz The Good Life content will also run in a variety of brands across our portfolio."

Sources told the Post that most of the magazine's staff had been laid off. Hearst Magazines president David Carey told the Post that a "smaller staff" would guide the magazine from this point on.

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Dr. Oz's magazine is slashing issues to become a "bookazine" while laying off editor-in-chief Jill Herzig, publisher Jill Seelig and other staffers.
dr oz, magazine, bookazine
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2017-27-12
Friday, 12 May 2017 07:27 AM
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