Tags: donation | app | tinder | organ

Donation App: Tinder Promotes Organ Donor Registry With Celebrity Profiles

Image: Donation App: Tinder Promotes Organ Donor Registry With Celebrity Profiles
A donor is wheeled to an operating room for a kidney transplant at Johns Hopkins Hospital June 26, 2012 in Baltimore, Maryland. (Brendan Smialowski/AFP/GettyImages)

By    |   Tuesday, 15 Dec 2015 09:00 AM

The dating app Tinder has partnered with the U.K. National Health Service to raise awareness about organ donation, it announced Monday.

According to CNN Money, the promotion has been dubbed "The Wait," and features celebrities like reality star Jamie Laing, actress Gemma Oaten, and Olympic taekwondo gold medalist Jade Jones.

Each of the celebs has a standard profile on Tinder, showing their picture, age, and a brief description about them. Their profiles also feature a logo promoting the campaign.

When users swipe right on their profiles — indicating that they like what they see — they will be presented with the chance to add themselves to the national list of organ donors.

"If only it was that easy for those in need of a life-saving organ to find a match," reads the message.

The message emphasizes the need for more donors in the U.K., as more than 6,000 people have died in the past decade because they could not find a donor match in time. Currently, there are 7,000 people on the organ transplant wait list, and nearly 22 million people signed up as organ donors.

"While a third of the U.K. population have registered their intention to donate on the NHS organ donor register, millions more support donation but haven’t taken the final step to sign up," said NHS's Sally Johnson in a statement, according to The Guardian U.K. 

"With the help of these bespoke profiles on Tinder, we’ll grab people’s attention and throw a spotlight on the importance of organ donation. Joining the register takes only a couple of minutes — about the same amount of time as a few swipes on Tinder. The best part is knowing that you could save or improve up to nine individuals’ lives in the future."

Tinder has dabbled in using fake profiles for marketing purposes previously, and made headlines when it promoted the movie "Ex-Machina" by creating a dating profile for the film's star android.

© 2017 Newsmax. All rights reserved.

 
1Like our page
2Share
TheWire
The dating app Tinder has partnered with the U.K. National Health Service to raise awareness about organ donation, it announced Monday.
donation, app, tinder, organ
322
2015-00-15
Tuesday, 15 Dec 2015 09:00 AM
Newsmax Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved